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~person:"Hoffjann, Olaf"
~subject:"Marketing management"
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Marketing management
Öffentlichkeitsarbeit
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Hoffjann, Olaf
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
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Podnar, Klement
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Corporate communications : an international journal
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Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
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2
Between strategic clarity and strategic ambiguity : oscillating strategic communication
Hoffjann, Olaf
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10013162810
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