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~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~subject:"Einzelhandel"
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Einzelhandel
Kundenbindungsprogramm
9
Loyalty program
9
Beziehungsmarketing
7
Relationship marketing
7
Kundenbindung
5
Consumer behaviour
4
Konsumentenverhalten
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Kundenkarte
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Unternehmen
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Customer retention
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Economics
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Erfolgsfaktor
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Food retailing
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Green loyalty program
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Lebensmitteleinzelhandel
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Loyalty programs
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Marketing
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Medium preference
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Perceived value
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Print vs online
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Retail trade
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Social exchange theory
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Hoffmann, Anke
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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