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~person:"Hogg, Margaret K."
~person:"Jayawardhena, Chanaka"
~person:"O'Cass, Aron"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "European journal of marketing : EJM"
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Hogg, Margaret K.
Jayawardhena, Chanaka
O'Cass, Aron
Lee, Nick
9
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8
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European journal of marketing : EJM
12
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ECONIS (ZBW)
12
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Consumption through the ambivalent prism of intergenerational support
Karanika, Katerina
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 575-601
Persistent link: https://www.econbiz.de/10011574472
Saved in:
4
Shared or non-shared? : children's different consumer socialisation experiences within the family environment
Kerrane, Ben
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 506-524
Persistent link: https://www.econbiz.de/10009733016
Saved in:
5
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Abrantes, José Luís
;
Seabra, Cláudia
;
Lages, …
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1067-1088
Persistent link: https://www.econbiz.de/10009787115
Saved in:
6
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
7
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
8
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
9
Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
10
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
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