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~person:"Hollebeek, Linda D."
~person:"Law, Chun Hung Roberts"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Internet marketing
34
Online-Marketing
34
Social Web
23
Social web
23
Konsumentenverhalten
19
Hotel industry
17
Hotellerie
17
Online retailing
12
Online-Handel
12
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
9
Relationship marketing
9
E-commerce
8
Electronic Commerce
8
Brand management
7
Brand image
5
Markenimage
5
Website
5
Bewertung
4
Customer integration
4
Evaluation
4
Gastgewerbe
4
Hospitality industry
4
Kundenintegration
4
Social media
4
Tourism industry
4
Tourismuswirtschaft
4
Dienstleistungsqualität
3
Online booking intentions
3
Service quality
3
Tourism
3
Tourismus
3
social media
3
Advertising
2
Bibliometrics
2
Bibliometrie
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Brand
2
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English
20
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Hollebeek, Linda D.
Law, Chun Hung Roberts
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Hudders, Liselot
7
Kannan, P. K.
7
Karjaluoto, Heikki
7
Labrecque, Lauren I.
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Reijmersdal, Eva A. van
7
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International journal of hospitality management
6
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
The journal of services marketing
2
Information technology & tourism
1
Journal of advertising
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The handbook of communication engagement
1
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ECONIS (ZBW)
20
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
6
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
7
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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