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~person:"Hollebeek, Linda D."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Social Web
13
Social web
13
Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
Online-Marketing
12
Relationship marketing
10
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Customer integration
4
Kundenintegration
4
Consumer engagement
3
Advertising
2
Brand
2
Engagement
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Netnography
2
Online retailing
2
Online-Handel
2
Social media
2
Werbung
2
Advertising effects
1
Aesthetics
1
Audio aesthetic
1
B-to-B-Marketing
1
Brand engagement
1
Brand equity
1
Brand relationship quality
1
Business-to-business marketing
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Conceptual framework
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1
Consumer brand engagement
1
Content Management
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10
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Hollebeek, Linda D.
Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Schumann, Jan Hendrik
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Jahn, Benedikt
5
Kaufmann, Hans Rüdiger
5
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
The journal of services marketing
1
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ECONIS (ZBW)
10
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10
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1
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
3
Developing business customer engagement through
social
media
engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
4
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
7
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
8
Consumer brand enagement in
social
media
: conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
9
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
10
Customer engagement : contemporary issues and challenges
Brodie, R. J.
(
contributor
);
Conduit, Jodie
(
contributor
); …
-
2016
pt. 1. Engagement conceptualisations -- pt. 2. Engagement, interactivity,
social
media
and technology -- pt. 3 …
Persistent link: https://www.econbiz.de/10013181819
Saved in:
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