//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hollebeek, Linda D."
~subject:"Confidence"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Social web
Brand management
18
Markenführung
18
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
7
Markenimage
7
Social Web
7
Brand
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Customer integration
4
Kundenintegration
4
Brand loyalty
3
Consumer engagement
3
Customer engagement
3
Engagement
3
Markentreue
3
Brand experience
2
Customer satisfaction
2
Kundenzufriedenheit
2
Netnography
2
Vertrauen
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Bibliometrics
1
Bibliometrie
1
Brand alliances
1
Brand engagement
1
Brand equity
1
Brand evangelism
1
Brand relationship quality
1
Brands
1
Cocreated brand value
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Hollebeek, Linda D.
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Veloutsou, Cleopatra
10
Burmann, Christoph
9
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Bang, Nguyen
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Rather, Raouf Ahmad
6
Smit, Edith G.
6
Theobald, Elke
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Ozuem, Wilson
5
Popp, Bastian
5
Rowley, Jennifer
5
Rubio Benito, Natalia
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
2
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
3
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
4
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
7
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
8
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->