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~person:"Homburg, Christian"
~person:"Jacob, Frank"
~person:"Lilien, Gary L."
~person:"Strothmann, Karl-Heinz"
~subject:"Verkauf"
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Search: subject:"B-to-B-Marketing"
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Verkauf
B-to-B-Marketing
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Business-to-business marketing
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Marketingmanagement
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Deutschland
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business-to-business marketing
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Homburg, Christian
Jacob, Frank
Lilien, Gary L.
Strothmann, Karl-Heinz
Svensson, Göran
12
Terho, Harri
9
Rangarajan, Deva
7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Parvinen, Petri
6
Schmitz, Christian
6
Høgevold, Nils
5
Johnson, Jeff S.
5
Keränen, Joona
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
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Corsaro, Daniela
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Dingus, Rebecca
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Friend, Scott B.
4
Lippold, Dirk
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Maggioni, Isabella
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Martin, Jennifer S.
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Rodriguez, Michael
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Salonen, Anna
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Bush, Alan J.
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Dixon, Matthew
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Echchakoui, Saïd
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Geiger, Ingmar
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Habel, Johannes
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Heinrich, Stephan
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Itani, Omar S.
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Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
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ECONIS (ZBW)
6
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1
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
6
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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