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~person:"Homburg, Christian"
~person:"Jacob, Frank"
~type_genre:"Graue Literatur"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
5
Business-to-business marketing
5
Deutschland
4
Germany
4
Lieferantenmanagement
3
Supplier relationship management
3
Bundling strategy
2
Business-to-Business-Marketing
2
Leistungsbündel
2
Arbeitszufriedenheit
1
Befragung
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Beziehungsmarketing
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Brand image
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Brand management
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Business services
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Customer satisfaction
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Economics of information
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Marketingmanagement
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Graue Literatur
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Homburg, Christian
Jacob, Frank
Backhaus, Klaus
5
Wiedmann, Klaus-Peter
4
Della Vigna, Stefano
3
Durante, Ruben
3
Fritz, Wolfgang
3
Heck, Eric van
3
Kleinaltenkamp, Michael
3
Knight, Brian G.
3
La Ferrara, Eliana
3
Zunk, Bernd Markus
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Beckert, Walter
2
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2
Usta, Mericcan
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Van den Poel, Dirk
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Weiber, Rolf
2
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1
Ahlert, Dieter
1
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Anderson, Stephen J.
1
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Arslanagic-Kalajdžić, Maja
1
Auer, Philipp
1
Baal, Sebastian van
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Banholzer, Volker Markus
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
ESCP-EAP working paper
1
Forschungsbericht zum Marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
7
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
2
Informationsgewinnung im
Business-to-Business-Marketing
: Grundlagen der Marktforschung
Weiber, Rolf
;
Jacob, Frank
-
2000
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939743
Saved in:
3
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
6
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
Saved in:
7
Einzelkundenbezogene Produktgestaltung - Ergebnisse einer empirischen Untersuchung
Jacob, Frank
;
Kleinaltenkamp, Michael
-
1994
Persistent link: https://www.econbiz.de/10000927480
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