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~person:"Homburg, Christian"
~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Beziehungsmarketing
179
Relationship marketing
179
Marketingmanagement
96
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92
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86
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86
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German
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Homburg, Christian
Kawohl, Julian
Sarkar, Abhigyan
Verhoef, Peter C.
Han, Heesup
93
Mattila, Anna S.
76
Huber, Frank
56
Phau, Ian
54
Loureiro, Sandra Maria Correia
49
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
46
Jang, Soocheong
46
Gierl, Heribert
40
Bruhn, Manfred
39
Hollebeek, Linda D.
37
Bang, Nguyen
36
Khare, Arpita
36
Walsh, Gianfranco
36
Herrmann, Andreas
34
Ko, Eunju
33
Kumar, V.
33
Swoboda, Bernhard
33
Bagozzi, Richard P.
32
Rajagopal
32
Dwivedi, Yogesh Kumar
31
Usman, Osly
31
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Septianto, Felix
29
Vrontis, Demetris
29
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Wu, Luorong
28
Dawes, John
27
Foxall, Gordon R.
27
Paul, Justin
27
Wong, IpKin Anthony
27
Bilgihan, Anil
26
Chintagunta, Pradeep K.
26
Diamantopoulos, Adamantios
26
Funk, Daniel C.
26
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Erasmus Research Institute of Management
3
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2
Wissenschaftliche Hochschule für Unternehmensführung
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Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Die Betriebswirtschaft : DBW
3
Journal of business research : JBR
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
The marketing review
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Asia Pacific journal of marketing and logistics
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Gabler Research
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Journal of retailing
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Management Know-how
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Psychology & marketing
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Qualitative market research : an international journal
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Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
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Journal of retailing and consumer services
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ECONIS (ZBW)
99
USB Cologne (EcoSocSci)
9
USB Cologne (business full texts)
2
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110
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
5
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
6
Market-oriented
management
: a systems-based perspective
Becker, Jan
;
Homburg, Christian
-
1999
Persistent link: https://www.econbiz.de/10004592383
Saved in:
7
"Symbolisches
Management
" als Schlüssel zur Marktorientierung : neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
-
1999
Persistent link: https://www.econbiz.de/10004551111
Saved in:
8
Kundenzufriedenheit als Herausforderung für
Management
und Controlling
Homburg, Christian
- In:
Controlling des Strukturwandels : Standortflexibilität …
,
(pp. 151-176)
.
1996
Persistent link: https://www.econbiz.de/10001293637
Saved in:
9
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
10
Messung und
Management
von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
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