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~person:"Homburg, Christian"
~person:"Kleinaltenkamp, Michael"
~person:"Ko, Eunju"
~subject:"Luxury goods"
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Search: subject_exact:"Kundenwert"
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Luxury goods
Kundenwert
35
Customer value
34
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
13
Konsumentenverhalten
13
Betriebliche Wertschöpfung
8
Lieferantenmanagement
8
Supplier relationship management
8
Value creation
8
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Fashion
5
Mode
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Luxusgüter
4
Value in use
4
Customer equity
3
Customer success management
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Success factor
3
customer equity
3
Brand image
2
China
2
Comparison
2
Competitive advantage
2
Cultural identity
2
Customer integration
2
Customer value proposition
2
Estimation
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Homburg, Christian
Kleinaltenkamp, Michael
Ko, Eunju
Eiff, Wilfried von
2
Hennigs, Nadine
2
Jansen, Daniel
2
Kim, Kyung Hoon
2
McKechnie, Sally
2
Tynan, Caroline
2
Wiedmann, Klaus-Peter
2
Alavi, Sascha
1
Bhaduri, Gargi
1
Buehring, Joern
1
Chapman, Alexis
1
Chhuon, Celine
1
Choo, Ho Jung
1
Dilmperi, Athina
1
Grönroos, Christian
1
Guais, Blandine
1
Haase, Janina
1
Han, Yoosun
1
Hartley, Stephanie
1
Ho, Jeannette
1
Holmqvist, Jonas
1
Jain, Sheetal
1
Janpors, Nicki
1
Jolibert, Alain
1
Kang, Yeu-Jin
1
Kessous, Aurélie
1
Kim, Angella J.
1
Kim, Hyunsook
1
Kim, Kyulim
1
Kimes, Sheryl E.
1
Kin, Kyulim
1
Klarmann, Christiane
1
Labenz, Franziska
1
Lacroix, Caroline
1
Lee, Mi-ah
1
Lee, Miah
1
Lee, Seulgi
1
Liang, Rong-da
1
Ma, Zengguang
1
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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1
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
2
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
4
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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