Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Year of publication: |
2012
|
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Authors: | Kim, Angella J. ; Ko, Eunju |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1480-1486
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Subject: | Luxusgüter | Luxury goods | Social Web | Social web | Online-Marketing | Internet marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
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