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~person:"Homburg, Christian"
~person:"Müller, Holger"
~subject:"Business-to-business marketing"
~subject:"Preis"
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Business-to-business marketing
Preis
Consumer behaviour
62
Konsumentenverhalten
62
Price
17
Deutschland
15
Experiment
15
Germany
15
Theorie
13
Theory
13
Beziehungsmarketing
11
Relationship marketing
11
Market research
10
Marktforschung
10
Marketing management
8
Marketingmanagement
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Preismanagement
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Pricing strategy
8
Perception
7
Wahrnehmung
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Customer satisfaction
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Kundenzufriedenheit
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Zahlungsbereitschaftsanalyse
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Lieferantenmanagement
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Verbraucherverhalten
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German
13
English
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Homburg, Christian
Müller, Holger
Blundell, Richard W.
8
Crawford, Ian
8
De Giorgi, Giacomo
8
Fischer, Greg
8
Jayachandran, Seema
8
Raffler, Pia
8
Cunha, Jesse M.
7
Hendel, Igal
7
Koschate, Nicole
7
Nevo, Aviv
7
Wildenbeest, Matthijs R.
7
Bordalo, Pedro
6
Browning, Martin James
6
Coulter, Keith S.
6
Dulleck, Uwe
6
Gennaioli, Nicola
6
Hackl, Franz
6
Jensen, Robert T.
6
McCorriston, Steve
6
Monroe, Kent B.
6
Popkowski Leszczyc, Peter T. L.
6
Shleifer, Andrei
6
Sándor, Zsolt
6
Weiss, Bernhard
6
Winter-Ebmer, Rudolf
6
Chandra, Amitabh
5
Chetty, Raj
5
Grewal, Dhruv
5
Karlan, Dean
5
Kroft, Kory
5
Looney, Adam
5
Mohan, Mayoor
5
Moraga-González, José Luis
5
Morgan, C. W.
5
Roth, Stefan
5
Adhikari, Atanu
4
Barone, Michael J.
4
Berndt, Ernst R.
4
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Working paper series
4
Psychology & marketing
3
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
21
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1
To be or not to be price-conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger
-
2011
Persistent link: https://www.econbiz.de/10008902907
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
4
To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger
;
Vogt, Bodo
;
Kroll, Eike B.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
Saved in:
5
Customer satisfaction and elapsed time since purchase as drivers of price knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
6
Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
Saved in:
7
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
8
How price affect future purchases : the role of mental budgeting, income, and framing
Homburg, Christian
;
Koschate, Nicole
;
Totzek, Dirk
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10003952175
Saved in:
9
Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
Saved in:
10
Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger
-
2008
Persistent link: https://www.econbiz.de/10003777943
Saved in:
1
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