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~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
120
Relationship marketing
120
Marketingmanagement
103
Theorie
77
Theory
77
Deutschland
74
Germany
73
Lieferantenmanagement
45
Supplier relationship management
45
Marketing
43
Vertrieb
37
Customer satisfaction
35
Kundenzufriedenheit
35
Strategisches Management
35
Consumer behaviour
33
Erfolgsfaktor
33
Konsumentenverhalten
33
Success factor
32
Brand management
25
Markenführung
25
Physical distribution
25
Innovation
24
Business-to-business marketing
22
B-to-B-Marketing
21
Innovation management
21
Innovationsmanagement
21
Strategic management
21
Unternehmenserfolg
21
Firm performance
20
Management
20
New product development
19
Produktentwicklung
19
Marketingtheorie
18
Estimation
17
Schätzung
17
Kundenmanagement
16
Salespeople
15
Verkaufspersonal
15
Beschwerdemanagement
13
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2
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Article
46
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42
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38
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38
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20
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15
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8
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8
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8
Aufsatzsammlung
7
Graue Literatur
7
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7
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7
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4
Fallstudie
4
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4
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3
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3
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1
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German
48
English
41
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All
Homburg, Christian
O'Cass, Aron
Kotler, Philip
87
Bruhn, Manfred
82
Meffert, Heribert
62
Pepels, Werner
47
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institut für Marktorientierte Unternehmensführung Mannheim
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Wissenschaftliche Hochschule für Unternehmensführung
1
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Lehrbuch
12
Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
European journal of marketing : EJM
3
Journal of marketing
3
Europäische Hochschulschriften / 5
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler-Lehrbuch
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business economics : JBE
1
Journal of marketing research
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Marketing : ZFP ; journal of research and management
1
Report / Marketing Science Institute
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Series: Management know-how / M
1
Springer Gabler Lehrbuch
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
Wissenschaft & Praxis
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
88
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1
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88
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1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
5
Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai
;
Whitwell, Gregory J.
;
Widing, …
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
Saved in:
6
Externally directed and internally directed market launch
management
: The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
7
Addressing a product
management
's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
8
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
9
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
10
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
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