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~person:"Homburg, Christian"
~subject:"Beschwerdemanagement"
~subject:"Consumer behaviour"
~subject:"Verkaufspersonal"
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Beschwerdemanagement
Consumer behaviour
Verkaufspersonal
Beziehungsmarketing
108
Relationship marketing
108
Theorie
41
Theory
41
Deutschland
35
Germany
35
Customer satisfaction
22
Kundenzufriedenheit
22
Marketing management
17
Marketingmanagement
17
Kundenmanagement
16
Lieferantenmanagement
16
Supplier relationship management
16
Beziehungsmanagement
13
Kundenbindung
12
Erfolgsfaktor
11
Estimation
11
Konsumentenverhalten
11
Schätzung
11
Success factor
11
Salespeople
10
Management
9
Verbraucherzufriedenheit
9
Marketing
8
Arbeitszufriedenheit
7
Job satisfaction
7
Marketing-Mix
7
Branche
6
Complaint management
6
Economic sector
6
Selling
6
Verkauf
6
Leadership
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
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Article
13
Book / Working Paper
12
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Article in journal
12
Aufsatz in Zeitschrift
12
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Aufsatz im Buch
1
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Hochschulschrift
1
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1
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Language
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English
16
German
9
Author
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Homburg, Christian
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
30
Verhoef, Peter C.
26
Kumar, V.
25
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Prentice, Catherine
20
Grewal, Dhruv
19
Klaus, Philipp
19
Rather, Raouf Ahmad
19
Stauss, Bernd
19
Bang, Nguyen
18
Evanschitzky, Heiner
18
Mittal, Vikas
17
Usman, Osly
17
Ahn, Jiseon
16
Itani, Omar S.
16
Singh, Ramendra
16
Agnihotri, Raj
15
Blut, Markus
15
Gil Saura, Irene
15
Herrmann, Andreas
15
Hyun, Sunghyup Sean
15
Khan, Imran
15
Lemon, Katherine N.
15
Quach, Sara
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Das, Gopal
14
Foscht, Thomas
14
Japutra, Arnold
14
Sesé, F. Javier
14
Walsh, Gianfranco
14
Wieseke, Jan
14
Bauer, Hans H.
13
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Institution
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Wissenschaftliche Hochschule für Unternehmensführung
1
Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Journal of the Academy of Marketing Science
6
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
25
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1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
6
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
7
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
8
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003986008
Saved in:
9
Gestaltung des Beschwerdemanagements : eine integrative Betrachtung
Homburg, Christian
;
Fürst, Andreas
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 297-324)
.
2010
Persistent link: https://www.econbiz.de/10003934321
Saved in:
10
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
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