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~person:"Homburg, Christian"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~type_genre:"Working Paper"
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Beziehungsmarketing
E-commerce
Relationship marketing
16
Deutschland
8
Germany
8
Estimation
6
Schätzung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Beschwerdemanagement
4
Complaint management
4
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Salespeople
3
Supplier relationship management
3
Verkaufspersonal
3
Arbeitszufriedenheit
2
Customer analysis
2
Customer value
2
Job satisfaction
2
Kundenanalyse
2
Kundenbindung
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Kundenorientierung
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Kundenwert
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Theorie
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Theory
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Welt
2
World
2
Advertising effects
1
Bewertung
1
Beziehungsmanagement
1
Business-to-Business-Marketing
1
Comparison
1
Cultural identity
1
Dienstleistungsmanagement
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Dienstleistungssektor
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Employee retention
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Erfolgsfaktor
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Evaluation
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Working Paper
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Sammelwerk
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9
German
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Homburg, Christian
Van den Poel, Dirk
27
Bauer, Hans H.
15
Piller, Frank T.
9
Bayón, Tomás
8
Murphy, Brian B.
7
Wangenheim, Florian von
7
Burmann, Christoph
6
Degryse, Hans
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Hammerschmidt, Maik
5
Helmig, Bernd
5
Leimstoll, Uwe
5
Maguiness, Paul
5
Neslin, Scott A.
5
Odekerken-Schröder, Gaby
5
Oehler, Andreas
5
Pescott, Chris
5
Sudhir, K.
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bouckaert, Jan
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hoyer, Wayne D.
4
Netzer, Oded
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Rudanko, Leena
4
Schwab, Pierre-Nicolas
4
Singh, Ramendra
4
Strandvik, Tore
4
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
Reihe: Management-Know-how / M : praxisnah und aktuell
2
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ECONIS (ZBW)
16
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1
Customer
relationship
management
: strategische Ausrichtung statt IT-getriebenem Aktivismus
Homburg, Christian
;
Sieben, Frank
-
2000
Persistent link: https://www.econbiz.de/10013430066
Saved in:
2
How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
Saved in:
3
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
4
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
5
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
-
2009
Persistent link: https://www.econbiz.de/10003932817
Saved in:
6
Determinants of customer benefits in business to business markets : a cross-cultural comparison
Homburg, Christian
;
Kuester, Sabine
;
Beutin, Nikolaus
; …
-
2005
Persistent link: https://www.econbiz.de/10013430661
Saved in:
7
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
8
Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
Saved in:
9
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
10
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
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