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~person:"Homburg, Christian"
~subject:"Deutschland"
~subject:"Schätzung"
~type_genre:"Graue Literatur"
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Deutschland
Schätzung
B-to-B-Marketing
3
Business-to-business marketing
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Germany
3
Bundling strategy
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
Arbeitszufriedenheit
1
Befragung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Business-to-Business-Marketing
1
Causality analysis
1
Customer satisfaction
1
Economics of information
1
Erfolgsfaktor
1
Estimation
1
Firm performance
1
Informationsökonomik
1
Interview
1
Job satisfaction
1
Kausalanalyse
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Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Salespeople
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Success factor
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Unternehmenserfolg
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Verbraucherzufriedenheit
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Homburg, Christian
Fritz, Wolfgang
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Kleinaltenkamp, Michael
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Stock-Homburg, Ruth
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Abrams, Jürgen
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Ahlert, Dieter
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Alvermann, Lukas
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Baal, Sebastian van
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Banholzer, Volker Markus
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Bornitz, Peter
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Borsych, Stephanie
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Cortrie, Flavia Antonia
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Diller, Hermann
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Donnevert, Tobias
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Ester, Birgit
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Freiseisen, Bernhard Martin
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Friedrich, Wilhelm
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Gabriel, Lorenz
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Garbe, Bernd
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Geerdes, Christian
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Handl, Peter
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Harder, Frauke
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Hartmann, Eva
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Hennigs, Nadine
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Hertrampf, Sabine
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Hoz-Klemme, Assaf
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Hudetz, Kai
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Jacob, Frank
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Kawohl, Julian
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Kemper, Anne Christin
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Kim, Jin-suk
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Kirchherr, Matthias
1
Klarmann, Martin
1
Klimmer, Matthias
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Kowalski, Martin
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Krafft, Manfred
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
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ECONIS (ZBW)
3
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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2
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
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3
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
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