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~person:"Homburg, Christian"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Kundenzufriedenheit
Salespeople
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Verkaufspersonal
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Homburg, Christian
Agnihotri, Raj
6
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4
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3
Chaker, Nawar N.
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Journal of marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
2
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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