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~person:"Homburg, Christian"
~subject:"Marketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
29
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17
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16
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12
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Customer satisfaction
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Erfolgsfaktor
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Homburg, Christian
Vrontis, Demetris
11
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9
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9
Reinecke, Sven
9
Lim, Weng Marc
7
Malshe, Avinash
7
Uslay, Can
7
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6
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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5
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4
Dwivedi, Yogesh Kumar
4
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4
Feng, Hui
4
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
3
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
4
Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
Saved in:
5
Systemanbieterstrategien im Industriegütermarketing : eine Untersuchung der Erfolgsfaktoren
Homburg, Christian
;
Kühlborn, Sven
;
Stock-Homburg, Ruth
- In:
Die Unternehmung : Swiss journal of business research …
59
(
2005
)
5
,
pp. 385-405
Persistent link: https://www.econbiz.de/10003153726
Saved in:
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