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~person:"Homburg, Christian"
~subject:"Marketing management"
~subject:"Selling"
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Marketing management
Selling
Business-to-business marketing
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8
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Homburg, Christian
Svensson, Göran
12
Terho, Harri
11
Agnihotri, Raj
9
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Hofmaier, Richard
8
Keränen, Joona
8
Rangarajan, Deva
8
Lindgreen, Adam
7
Rodríguez, Rocío
7
Adamson, Brent
6
Høgevold, Nils M.
6
Lilien, Gary L.
6
Parvinen, Petri
6
Schmitz, Christian
6
Ulaga, Wolfgang
6
Grewal, Rajdeep
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Blankson, Charles
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Pepels, Werner
4
Rodriguez, Michael
4
Salonen, Anna
4
Sridhar, Shrihari
4
Valla, Jean-Paul
4
Andersson, Per
3
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Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
6
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
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