//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Business-to-business marketing
18
B-to-B-Marketing
17
Lieferantenmanagement
8
Supplier relationship management
8
Business-to-Business-Marketing
7
Deutschland
6
Germany
6
business-to-business marketing
5
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Bundling strategy
3
Leistungsbündel
3
Preispolitik
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
Befragung
2
Brand
2
Brand image
2
Causality analysis
2
Economics of information
2
Erfolgsfaktor
2
Estimation
2
Informationsökonomik
2
Interview
2
Kausalanalyse
2
Markenartikel
2
Markenimage
2
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
1
English
1
Author
All
Homburg, Christian
Hinterhuber, Andreas
13
Liozu, Stephan
5
Netzer, Oded
4
Snelgrove, Todd C.
4
Kaya, Murat
3
Kleinaltenkamp, Michael
3
Murray, Chase
3
Raj, Ritwik
3
Sun, Lei
3
Totzek, Dirk
3
Özer, Özalp
3
Alavi, Sascha
2
Ansari, Asim
2
Backhaus, Klaus
2
Bonnemeier, Sebastian
2
Bruno, Hernan A.
2
Che, Hai
2
Dutta, Shantanu
2
Elmaghraby, Wedad
2
Farrés, Rafael
2
Gupta, Alok
2
Indounas, Kostis
2
Johansson, Magnus
2
Johnston, Wesley J.
2
Kalka, Regine
2
Karlinsky-Shichor, Yael
2
Karwan, Mark H.
2
Ketter, Wolfgang
2
Kienzler, Mario
2
Kossmann, Jochen
2
Krämer, Andreas
2
Kufferath-Kaßner, Stephan A.
2
Liozu, Stephan M.
2
Schmidt, Simone
2
Stiving, Mark
2
Truong, May
2
Weiber, Thomas
2
Zhang, Jonathan Z.
2
Ahmadi, Reza H.
1
more ...
less ...
Published in...
All
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->