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~person:"Homburg, Christian"
~subject:"business-to-business marketing"
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business-to-business marketing
B-to-B-Marketing
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Business-to-business marketing
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7
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7
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Homburg, Christian
Grewal, Rajdeep
4
Lilien, Gary L.
4
Schmitz, Christian
3
Hada, Mahima
2
Hahn, Alexander
2
Sridhar, Shrihari
2
Alavi, Sascha
1
Ansari, Asim
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Bocconcelli, Roberta
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Bongers, Franziska M.
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Boone, Derrick <Sr.>
1
Bornemann, Torsten
1
Busch, Paul S.
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Chakravarty, Anindita
1
Dutta, Shantanu
1
Frieß, Maximilian
1
Gao, Tao
1
Godes, David
1
Gounaris, Spiros
1
Grandinetti, Roberto
1
Guo, Chiquan
1
Habel, Johannes
1
Han, Kyuhong
1
Hao, Andy W.
1
Hohenberg, Sebastian
1
Iacobucci, Dawn
1
Jensen, Ove
1
Kostis, Angelos
1
Kumar, Alok
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Lee, Ju-Yeon
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Lee, You-Cheong
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Lim, Weng Marc
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Mittal, Vikas
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Muehlhaeuser, Stephan
1
Narus, James A.
1
Netzer, Oded
1
Onyemah, Vincent
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Journal of marketing
4
Journal of marketing research
1
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ECONIS (ZBW)
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1
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
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