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~person:"Horst, Peter"
~subject:"Data Mining"
~subject:"Estimation"
~subject:"India"
~subject:"Unlauterer Wettbewerb"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
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Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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