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~person:"Hruschka, Harald"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Neural networks
8
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8
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6
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4
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4
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3
Marktforschung
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Hruschka, Harald
Dunis, Christian
13
Baetge, Jörg
12
Medeiros, Marcelo C.
12
Wüthrich, Mario V.
11
Laws, Jason
10
Sermpinis, Georgios
10
Wang, Shouyang
10
Azadeh, Mohammad Ali
9
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Mettenheim, Hans-Jörg von
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Ooi, Keng-Boon
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Reggiani, Aura
8
Barros, Carlos Pestana
7
Claveria, Oscar
7
Lee, Jooh
7
Lee, Voon-Hsien
7
McNelis, Paul D.
7
Tan, Garry Wei-Han
7
Torra, Salvador
7
Tsionas, Efthymios G.
7
Abedin, Mohammad Zoynul
6
Chong, Alain Yee Loong
6
Fischer, Manfred M.
6
Kapetanios, George
6
Kastens, Terry L.
6
Kock, Anders Bredahl
6
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6
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Handbook of marketing decision models
1
Journal of forecasting
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
OR spectrum : quantitative approaches in management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
8
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1
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
2
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
3
Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald
- In:
Journal of forecasting
26
(
2007
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
Saved in:
4
A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
5
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
6
A multilayer perceptron for clustering
Hruschka, Harald
;
Natter, Martin
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 76-84)
.
1999
Persistent link: https://www.econbiz.de/10001423413
Saved in:
7
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
8
Specification and estimation of nonlinear models with dynamic reference prices
Hruschka, Harald
;
Natter, Martin
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 45-54)
.
1996
Persistent link: https://www.econbiz.de/10001319638
Saved in:
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