A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Year of publication: |
2002
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Authors: | Hruschka, Harald ; Fettes, Werner ; Probst, Markus ; Mies, Christian |
Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 2073885-7. - Vol. 24.2002, 2, p. 127-143
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Subject: | Logit-Modell | Logit model | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Neuronale Netze | Neural networks | Diskrete Entscheidung | Discrete choice |
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