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~person:"Hsu, Maxwell K."
~person:"Konstantoulaki, Kleopatra"
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Hsu, Maxwell K.
Konstantoulaki, Kleopatra
Han, Heesup
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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
; …
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
Saved in:
2
Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
;
Cao, Yifei
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 457-469
Persistent link: https://www.econbiz.de/10013384918
Saved in:
3
Air passenger's perception toward pre-flight safety briefing videos : does it matter?
Lee, Chia-Chen
;
Wang, Stephen W.
;
Hsu, Maxwell K.
;
Jan, …
- In:
Journal of air transport management
72
(
2018
),
pp. 20-31
Persistent link: https://www.econbiz.de/10011910573
Saved in:
4
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
5
Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.
;
Hsu, Maxwell K.
- In:
Journal of air transport management
55
(
2016
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
Saved in:
6
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
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