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~person:"Hu, Michael Y."
~subject:"Marketing management"
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Hu, Michael Y.
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The journal of product & brand management
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Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
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