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~person:"Hu, Zuohao"
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China
5
Brand management
3
Markenführung
3
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2
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International marketing
2
Internationaler Markt
2
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Hu, Zuohao
Spengler, Thomas Stefan
21
Goundar, Sam
19
Welter, Friederike
18
Vargas-Hernández, José G.
17
Murty, Katta G.
16
Unhelkar, Bhuvan
16
Dana, Leo Paul
15
Qiao, Yongzhong
15
Malhotra, Naresh K.
14
Pelsmacker, Patrick de
14
Fayolle, Alain
13
Hu, Teh-wei
13
Inderfurth, Karl
13
Rentz, Otto
13
Tourish, Dennis
13
Hargie, Owen
12
Lasch, Rainer
12
Nickel, Stefan
12
Rödder, Wilhelm
12
Audretsch, David B.
11
Budhwar, Pawan S.
11
McIntyre-Mills, Janet J.
11
Nissen, Volker
11
Trautmann, Norbert
11
Verbeke, Alain
11
Zimmermann, Jürgen
11
Andersen, Torben Juul
10
Bird, Allan
10
Bode, Christoph
10
Casson, Mark
10
Derigs, Ulrich
10
Dinçer, Hasan
10
Green, Paul E.
10
Okazaki, Shintaro
10
Wiklund, Johan
10
Örtenblad, Anders
10
Brewster, Chris
9
Gartner, William B.
9
Gass, Saul I.
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Research frontiers on the international marketing strategies of Chinese brands
9
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ECONIS (ZBW)
9
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Main topics and
research
framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
Saved in:
2
Development and main contents of international branding
research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
Saved in:
3
Two perspectives of international marketing : standardization versus adaptation
Hu, Zuohao
- In:
Research frontiers on the international marketing …
,
(pp. 39-51)
.
2017
Persistent link: https://www.econbiz.de/10011529657
Saved in:
4
Characteristics and formation mechanism of born-global firms
Hu, Zuohao
;
Chen, Xi
- In:
Research frontiers on the international marketing …
,
(pp. 52-63)
.
2017
Persistent link: https://www.econbiz.de/10011529668
Saved in:
5
Price leadership or branding strategy for Chinese firms
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 64-76)
.
2017
Persistent link: https://www.econbiz.de/10011529679
Saved in:
6
Chinese firms' export strategy : OBM or OEM?
Han, Zhonghe
;
Hu, Zuohao
;
Zheng, Lichao
- In:
Research frontiers on the international marketing …
,
(pp. 77-97)
.
2017
Persistent link: https://www.econbiz.de/10011529680
Saved in:
7
Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms
Hu, Zuohao
;
Yi, Fan
;
Han, Shunping
;
Chen, Xi
- In:
Research frontiers on the international marketing …
,
(pp. 98-109)
.
2017
Persistent link: https://www.econbiz.de/10011529694
Saved in:
8
The effect of overseas channel control on export performance
Hu, Zuohao
;
Chen, Xi
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 110-120)
.
2017
Persistent link: https://www.econbiz.de/10011529708
Saved in:
9
Characteristics and driving forces of China's born-global firms : a multi-case study
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 121-143)
.
2017
Persistent link: https://www.econbiz.de/10011529720
Saved in:
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