Two perspectives of international marketing : standardization versus adaptation
Year of publication: |
2017
|
---|---|
Authors: | Hu, Zuohao |
Published in: |
Research frontiers on the international marketing strategies of Chinese brands. - London : Routledge, ISBN 978-1-138-67183-6. - 2017, p. 39-51
|
Subject: | Internationales Marketing | International marketing |
-
Decontextualizing consumer animosity
Little, Joseph P., (2015)
-
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T., (2015)
-
The strategic value of niche importers in international marketing channels
Hammervoll, Trond, (2014)
- More ...
-
Abandoning distinctiveness : The influence of nostalgia on consumer choice
Fan, Yafeng, (2020)
-
More or less? The effects of financial constraints on variety-seeking behavior
Fan, Yafeng, (2020)
-
Zhang, Chun, (2008)
- More ...