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~person:"Huang, Chao-Chin"
~person:"Rubio Benito, Natalia"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Customer satisfaction
Brand loyalty
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Markentreue
8
Brand
7
Markenartikel
7
Relationship marketing
7
Brand image
6
Markenimage
6
Einzelhandel
4
Retail trade
4
Handelsmarke
3
Store brand
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand relationship quality (BRQ)
2
Partial least squares
2
Partial least squares (PLS)
2
Partielle kleinste Quadrate
2
Relational bonds
2
Brand benefits
1
Brand coolness
1
Brand experience
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Brand love
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Brand resonance model
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Brand trust
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Communal–brand connection
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Confidence
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Dienstleistungsqualität
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Einzelhandelspreis
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Emotion
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Industrialized countries
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Industrieländer
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Price consciousness
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Private label usage
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Huang, Chao-Chin
Rubio Benito, Natalia
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
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Ammari, Nedra Bahri
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Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
Journal of retailing and consumer services
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
3
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
4
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
5
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
6
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
7
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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