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~person:"Huang, Ming-Hui"
~person:"Sichtmann, Christina"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Dienstleistungsmarketing
9
Services marketing
9
Dienstleistungssektor
6
Service industry
6
Relationship marketing
5
Brand management
4
Dienstleistung
4
Dienstleistungsqualität
4
Service quality
4
Services
4
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Dynamic multivariate panel model
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Erfolgsfaktor
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Lieferantenmanagement
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Service branding
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Service personalization
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Service qdrauality
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Service relationship
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Huang, Ming-Hui
Sichtmann, Christina
Bruhn, Manfred
12
Grönroos, Christian
8
Stauss, Bernd
8
Lusch, Robert F.
6
Bitner, Mary Jo
5
Rust, Roland T.
5
Vargo, Stephen L.
5
Ahlert, Dieter
4
Gremler, Dwayne D.
4
Helmig, Bernd
4
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4
Zeithaml, Valarie A.
4
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3
Baron, Steve
3
Benkenstein, Martin
3
Berry, Leonard L.
3
Burmann, Christoph
3
Corsten, Hans
3
Dev, Chekitan S.
3
Freiling, Jörg
3
Harris, Lloyd C.
3
Iacobucci, Dawn
3
Jaakkola, Elina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Meffert, Heribert
3
Ostrom, Amy L.
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Ahlert, Martin
2
Akaka, Melissa Archpru
2
Alexander Joseph Ibnu Wibowo
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Bamert, Thomas
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Bauer, Hans H.
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Becker, Peter
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Bumbacher, Urs
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
European journal of marketing : EJM
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
5
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
6
Exporting services successfully : antecedents and performance implications of customer relationships
Sichtmann, Christina
;
Selasinsky, Maren von
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 86-108
Persistent link: https://www.econbiz.de/10003960831
Saved in:
7
Vom Produkt zur Dienstleistung : Erfolgsfaktoren des Markentransfers
Sichtmann, Christina
;
Klein, Maren
;
Ostruk, Lyudmyla
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 121-137)
.
2008
Persistent link: https://www.econbiz.de/10003676031
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