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~person:"Huang, Shiu-Li"
~subject:"Consumer switching intention"
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Consumer switching intention
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push-pullmooring model
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International journal of electronic commerce : IJEC
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Understanding the determinants of consumers' switching intentions in a standards war
Lin, Tung-Ching
;
Huang, Shiu-Li
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 163-189
Persistent link: https://www.econbiz.de/10011433891
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