//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huang, Wen Hsien"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing management
Rabatt
Sales promotion
2
Verkaufsförderung
2
Bekleidung
1
Clothing
1
Consumer behavior
1
Consumer behaviour
1
Discounts
1
Feldforschung
1
Field research
1
Kaufentscheidung
1
Konsumentenverhalten
1
Low-cost strategy
1
Marketingmanagement
1
Niedrigpreisstrategie
1
Promotion
1
Purchase decision
1
Purchasing
1
Rebate
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Huang, Wen Hsien
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
5
Johnston, Mark W.
4
Marshall, Greg W.
4
Zettelmeyer, Florian
4
Arora, Neeraj
3
Busse, Meghan R.
3
Churchill, Gilbert A.
3
Ford, Neil M.
3
Gedenk, Karen
3
Kukar-Kinney, Monika
3
Moon, Sangkil
3
Nevo, Aviv
3
Sivakumaran, Bharadhwaj
3
Walker, Orville C.
3
Wolfram, Catherine D.
3
Abril Barrie, Carmen
2
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Amir, On
2
Aspara, Jaakko
2
Avdulaj, Jonida
2
Bagchi, Rajesh
2
Bhatt, Siddharth Harshkant
2
Capriello, Antonella
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Eisenbeiß, Maik
2
Gauri, Dinesh Kumar
2
Goldsmith, Kelly
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Heerde, Harald J. van
2
Henderson, Ty
2
Huang, Rui
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
2
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->