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~person:"Huber, Frank"
~person:"Khare, Arpita"
~subject:"Brand image"
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Brand image
Consumer behaviour
148
Konsumentenverhalten
148
India
60
Indien
60
Deutschland
48
Germany
48
Beziehungsmarketing
32
Relationship marketing
31
Theorie
29
Theory
29
Markenimage
21
Estimation
19
Schätzung
19
Verbraucherverhalten
19
Brand management
15
Markenführung
15
Online retailing
14
Online-Handel
14
Einzelhandel
13
Retail trade
13
Advertising effects
12
Bekleidung
12
Clothing
12
Werbewirkung
12
Brand
11
Markenartikel
11
Customer satisfaction
10
Fashion
10
Kundenzufriedenheit
10
Mode
10
Bekleidungsindustrie
9
Clothing industry
9
E-commerce
9
Einkaufszentrum
9
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9
Preismanagement
9
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9
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9
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8
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4
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German
9
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8
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Huber, Frank
Khare, Arpita
Phau, Ian
30
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Burmann, Christoph
16
Ekinci, Yuksel
14
King, Ceridwyn
14
Sarkar, Juhi Gahlot
14
Kumar, Vikas
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Esch, Franz-Rudolf
11
Grohmann, Bianca
11
Jang, Soocheong
11
Ko, Eunju
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Tomczak, Torsten
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
He, Jiaxun
10
Hollebeek, Linda D.
10
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Center of Market Oriented Product and Production Management
1
Springer Fachmedien Wiesbaden
1
Published in...
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
4
International journal of Indian culture and business management
2
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
4
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
5
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
6
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
7
Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Saved in:
8
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
9
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
10
Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
Saved in:
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