//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~person:"Ringle, Christian M."
~person:"Schnöring, Marc"
~subject:"Konsumgüterindustrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Imagetransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumgüterindustrie
Brand extension
12
Imagetransfer
12
Markentransfer
12
Sponsoring
8
Fußball-Bundesliga
7
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Markenpolitik
4
Sponsoringaktivierung
4
Strategische Allianz
4
Sponsoringerfolg
3
Sponsoringwirkung
3
Consumer behaviour
2
Consumer goods industry
2
Empirical method
2
Empirische Methode
2
Erfolgsfaktor
2
Football
2
Fußball
2
Konsumentenverhalten
2
Konsumgütermarkt
2
Professional sports
2
Profisport
2
Sponsor-Fit
2
Strategic alliance
2
Success factor
2
Automotive industry
1
Beziehungsmarketing
1
Brand image
1
Causality analysis
1
Consumer goods marketing
1
Dienstleistungsqualität
1
FC Bayern München AG
1
Hong Kong
1
Hongkong
1
International market entry
1
Internationaler Markteintritt
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Huber, Frank
Ringle, Christian M.
Schnöring, Marc
Reinstrom, Christian
3
Andres, Nils
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Brandstätter, Marion
1
Bündgen, Karolin
1
Claren, Saskia
1
Clemente, Maria
1
Foscht, Thomas
1
Frank, Sarah
1
Gierl, Heribert
1
Giovanis, Apostolos N.
1
Hesse, Andreas
1
Kaup, Gordon
1
Lenzen, Johann Michael
1
Lomax, Wendy
1
Meyer, Frederik
1
Morgan, Neil A.
1
Plantsch, Michael
1
Rego, Lopo L.
1
Sattler, Henrik
1
Scriven, John
1
Sharma, Narendra K.
1
Sinapuelas, Ian Clark
1
Singh, Jaywant
1
Sisodiya, Sanjay Ram
1
Srivastava, Kavita
1
Völckner, Franziska
1
Weihrauch, Andrea
1
Wiles, Michael A.
1
Wormland-Rennert, Stefanie
1
Wright, Malcolm
1
more ...
less ...
Published in...
All
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->