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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods industry"
~subject:"Konsumgütermarkt"
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Consumer goods industry
Konsumgütermarkt
Brand extension
11
Markentransfer
11
Brand management
5
Imagetransfer
5
Markenführung
5
Deutschland
4
Germany
4
Markenpolitik
4
Strategische Allianz
4
Consumer behaviour
2
Empirical method
2
Empirische Methode
2
Erfolgsfaktor
2
Konsumentenverhalten
2
Konsumgüterindustrie
2
Strategic alliance
2
Success factor
2
Automotive industry
1
Beziehungsmarketing
1
Brand image
1
Causality analysis
1
Consumer goods marketing
1
Dienstleistungsqualität
1
FC Bayern München AG
1
Football
1
Fußball
1
Hong Kong
1
Hongkong
1
International market entry
1
Internationaler Markteintritt
1
Kausalanalyse
1
Kfz-Industrie
1
Konsumgütermarketing
1
Lebensstil
1
Markenimage
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Neues Produkt
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German
2
English
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Huber, Frank
Ringle, Christian M.
Reinstrom, Christian
3
Huber, Jan-Alexander
2
Meyer, Frederik
2
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Brandstätter, Marion
1
Bündgen, Karolin
1
Claren, Saskia
1
Clemente, Maria
1
Foscht, Thomas
1
Frank, Sarah
1
Gierl, Heribert
1
Giovanis, Apostolos N.
1
Hesse, Andreas
1
Kaup, Gordon
1
Lenzen, Johann Michael
1
Lomax, Wendy
1
Morgan, Neil A.
1
Plantsch, Michael
1
Rego, Lopo L.
1
Sattler, Henrik
1
Scriven, John
1
Sharma, Narendra K.
1
Sinapuelas, Ian Clark
1
Singh, Jaywant
1
Sisodiya, Sanjay Ram
1
Srivastava, Kavita
1
Vogel, Johannes
1
Völckner, Franziska
1
Weihrauch, Andrea
1
Wiles, Michael A.
1
Wormland-Rennert, Stefanie
1
Wright, Malcolm
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Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Reihe: Marketing
1
Reihe: Marketing : MAR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
3
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
4
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004953274
Saved in:
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