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~person:"Huber, Frank"
~person:"Ringle, Christian M."
~subject:"Consumer goods marketing"
~subject:"Hong Kong"
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Consumer goods marketing
Hong Kong
Brand extension
11
Markentransfer
11
Brand management
5
Imagetransfer
5
Markenführung
5
Deutschland
4
Germany
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Markenpolitik
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Consumer goods industry
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Empirical method
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FC Bayern München AG
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Hongkong
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International market entry
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Huber, Frank
Ringle, Christian M.
Choi, Tsan-Ming
2
Liu, Shuk-ching
2
Meyer, Frederik
2
Andres, Nils
1
Denizci, Basak
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Han, Jin K.
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Huber, Jan-Alexander
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Hünerberg, Reinhard
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Lenzen, Johann Michael
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Liu, Na
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Mak, Joseph
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Pandey, Anuja
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Ringeisen, Petra
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Scharnowski, Frank
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Schmitt, Bernd
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To, Yeuk-ting
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Reihe: Marketing : MAR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
2
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
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