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~person:"Huber, Frank"
~person:"Walsh, Patrick"
~subject:"Markentransfer"
~subject:"Sports marketing"
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Markentransfer
Sports marketing
Brand extension
12
Brand management
6
Markenführung
6
Professional sports
5
Profisport
5
Deutschland
4
Germany
4
Brand image
3
Imagetransfer
3
Markenimage
3
Ball game
2
Ballsport
2
Empirical method
2
Empirische Methode
2
Markenpolitik
2
Sportmarketing
2
Strategic alliance
2
Strategische Allianz
2
Automotive industry
1
Baseball
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Causality analysis
1
Consumer behaviour
1
Consumer goods industry
1
Consumer goods marketing
1
Decision theory
1
Entscheidungstheorie
1
Erfolgsfaktor
1
FC Bayern München AG
1
Football
1
Fußball
1
Hong Kong
1
Hongkong
1
International market entry
1
Internationaler Markteintritt
1
Kausalanalyse
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Article
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6
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1
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Language
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German
6
English
6
Author
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Huber, Frank
Walsh, Patrick
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
5
Dwivedi, Abhishek
5
Hem, Leif E.
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Wiedmann, Klaus-Peter
5
Burmann, Christoph
4
Gürhan-Canli, Zeynep
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Backhaus, Christof
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
3
Caravella, Mary
3
Carrillat, François A.
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
3
Dawar, Niraj
3
Dawes, John
3
Dhar, Ravi
3
Dietert, Anna-Christina
3
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Institution
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Center of Market Oriented Product and Production Management
1
Josef Eul Verlag GmbH
1
Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Reihe: Marketing : MAR
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of brand management : an international journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
12
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1
To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Saved in:
2
Adaption gesellschaftlicher Trends durch Markentransfers : eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung
Hubert, Frank
;
Huber, Frank
;
Meyer, Frederik
; …
-
2016
-
1. Auflage März 2016
Persistent link: https://www.econbiz.de/10011453747
Saved in:
3
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
4
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
5
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
6
Development of a brand extension decision-making model for professional sport teams
Walsh, Patrick
;
Lee, Seungbum
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 232-242
Persistent link: https://www.econbiz.de/10009710125
Saved in:
7
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
8
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
9
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
Saved in:
10
Gemeinsam sind wir stark : Wahrnehmung und Beurteilung von Vertical Co-Extensions ; eine empirische Studie unter Berücksichtigung von Corporate- und Company-Brands
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
;
Schulz, …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498267
Saved in:
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