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~person:"Huber, Frank"
~subject:"Consumer behaviour"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
Aktiebolaget Volvo
1
Automotive industry
1
Automotive market
1
Bayerische Motoren Werke
1
Beziehungsmarketing
1
Brand management
1
Customization
1
Daimler-Benz-Aktiengesellschaft
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Deutschland
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Erfolgsfaktor
1
Germany
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Kfz-Industrie
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Kfz-Markt
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Konsumentenverhalten
1
Kraftfahrzeugindustrie
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Kundenbindung
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Markenführung
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Markenpolitik
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Product management
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Product quality
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Produktionspolitik
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Produktmanagement
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Produktqualität
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Relationship marketing
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Collection of articles of several authors
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Huber, Frank
Bauer, Hans H.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Martínez-López, Francisco J.
4
Wilde, Klaus D.
4
Gázquez-Abad, Juan Carlos
3
Sheth, Jagdish N.
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Taylor, Charles Raymond
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Aiello, Gaetano
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Arnold, Marlen
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Barrio-García, Salvador del
2
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2
Borusiak, Barbara
2
Drees, Norbert
2
Evans, W. Douglas
2
Fetscherin, Marc
2
Gbadamosi, Ayantunji
2
Hansen, Ursula
2
Hantula, Donald A.
2
Kaufmann, Hans Rüdiger
2
Khosrowpour, Mehdi
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Laroche, Michel
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Maas, Peter
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Melewar, T. C.
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Pantano, Eleonora
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Porcu, Lucia
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Smyczek, Sławomir
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Veloutsou, Cleopatra
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Wang, Yonggui
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Wildner, Raimund
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Wind, Yoram
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Yagüe Guillén, María Jésus
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Abfalter, Dagmar
1
Adhikari, Atanu
1
Ahluwalia, Rohini
1
Ailawadi, Kusum L.
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Alcantara-Pilar, Juan Miguel
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Alcántara-Pilar, Juan Miguel
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ECONIS (ZBW)
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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