//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~subject:"Markenimage"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer+behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Werbung
Consumer behaviour
79
Konsumentenverhalten
79
Deutschland
45
Germany
45
Theorie
25
Theory
25
Beziehungsmarketing
22
Relationship marketing
21
Estimation
19
Schätzung
19
Verbraucherverhalten
19
Brand image
13
Advertising effects
12
Brand management
12
Markenführung
12
Werbewirkung
12
Brand
11
Markenartikel
11
Automotive market
8
Customer satisfaction
8
Kfz-Markt
8
Kundenzufriedenheit
8
Markenpolitik
8
Preismanagement
8
Pricing strategy
8
Verbraucherzufriedenheit
7
Automotive industry
6
Emotion
6
Kfz-Industrie
6
Markentreue
6
Advertising
5
Conjoint analysis
5
Conjoint-Analyse
5
Marketing
5
Brand loyalty
4
Causality analysis
4
Celebrity endorsement
4
Celebrity-Werbung
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
13
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Graue Literatur
6
Non-commercial literature
6
Case study
1
Fallstudie
1
Language
All
German
15
English
5
Author
All
Huber, Frank
Phau, Ian
33
Loureiro, Sandra Maria Correia
27
Diamantopoulos, Adamantios
26
Septianto, Felix
24
Usman, Osly
24
Gierl, Heribert
22
Pelsmacker, Patrick de
21
Eisend, Martin
19
Han, Heesup
19
Japutra, Arnold
19
Bang, Nguyen
18
Melewar, T. C.
18
Dens, Nathalie
17
Guzman, Francisco
17
Sarkar, Abhigyan
17
Keller, Kevin Lane
16
Torres, Ivonne M.
16
Zúñiga, Miguel Ángel
16
Yoon, Sukki
15
Dahlén, Micael
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Taylor, Charles Raymond
14
Burmann, Christoph
13
Das, Gopal
13
Jang, Soocheong
13
Ko, Eunju
13
MacInnis, Deborah J.
13
Sreejesh, S.
13
Wiedmann, Klaus-Peter
13
Bagozzi, Richard P.
12
Bang Nguyen Viet
12
Diehl, Sandra
12
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Hudders, Liselot
12
Khamitov, Mansur
12
Thaichon, Park
12
more ...
less ...
Institution
All
Center of Market Oriented Product and Production Management
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
5
Gabler Edition Wissenschaft
2
SpringerLink / Bücher
2
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Springer eBook Collection / Business and Economics
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Wissenschaftliche Arbeitspapiere / F
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
4
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
5
Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
Saved in:
6
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
7
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
8
Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
9
Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
10
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->