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~person:"Huber, Frank"
~subject:"Product quality"
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Product quality
Kundenbindung
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Verbraucherzufriedenheit
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Beziehungsmarketing
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Automotive industry
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Customer satisfaction
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Daimler-Benz-Aktiengesellschaft
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Huber, Frank
Herrmann, Andreas
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Johnson, Michael D.
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Lohse, Tobias Maximilian
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ECONIS (ZBW)
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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