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~person:"Hudders, Liselot"
~person:"Phau, Ian"
~subject:"Children"
~type_genre:"Aufsatz in Zeitschrift"
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Children
Advertising effects
30
Werbewirkung
30
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
20
Werbung
20
Internet marketing
16
Online-Marketing
16
Kinder
10
Target group
10
Zielgruppe
10
Jugendliche
8
Youth
8
Australia
7
Australien
7
Emotion
7
Fernsehwerbung
7
Social Web
7
Social web
7
Television advertising
7
Brand management
6
Cognition
6
Kognition
6
Markenführung
6
Influencer marketing
5
Media usage
5
Mediennutzung
5
Product Placement
5
Product placement
5
Experiment
4
Advertising literacy
3
Analphabetismus
3
Bibliometrics
3
Bibliometrie
3
Celebrity endorsement
3
Celebrity-Werbung
3
Geschichte
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Aufsatz in Zeitschrift
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Hudders, Liselot
Phau, Ian
Bakir, Aysen
11
Rozendaal, Esther
9
Buijzen, Moniek
8
Reijmersdal, Eva A. van
7
Cauberghe, Veroline
6
De Jans, Steffi
6
Matthes, Jörg
6
Naderer, Brigitte
6
Vanwesenbeeck, Ini
6
Hoy, Mariea Grubbs
5
Aitken, Robert
4
Carlson, Les
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Soni, Pavleen
4
Terlutter, Ralf
4
Thyne, Maree
4
Watkins, Leah
4
An, Soontae
3
Cassia, Fabio
3
Castonguay, Jessica
3
Evans, Nathaniel J.
3
Fox, Alexa K.
3
Jones, Sandra C.
3
Kulczynski, Alicia
3
McAlister, Anna R.
3
Nairn, Agnès
3
Nicolini, Valentina
3
Olšanová, Květa
3
Palan, Kay M.
3
Panic, Katarina
3
Robertson, Kirsten
3
Stafford, Marla Royne
3
Van de Sompel, Dieneke
3
Auty, Susan
2
Baxter, Stacey M.
2
Berning, Joshua
2
Bijmolt, Tammo H. A.
2
Blodgett, Jeffrey G.
2
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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1
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10
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1
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Disclosure of vlog
advertising
targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
4
Preschoolers and
advertising
: a systematic literature review and future research agenda on the effects of
advertising
on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
5
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
6
How
advertising
literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
8
Advertising
literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
Shedding new light on how
advertising
literacy can affect children's processing of embedded
advertising
formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
10
The development and testing of a child-inspired
advertising
disclosure to alert children to digital and embedded
advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
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