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~person:"Hudders, Liselot"
~person:"Ramaswamy, Venkatram"
~subject:"Beziehungsmarketing"
~subject:"Interactions"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Interactions
Interactive media
3
Interaktive Medien
3
Relationship marketing
3
Betriebliche Wertschöpfung
2
Customer integration
2
E-commerce
2
Electronic Commerce
2
Kundenintegration
2
Value creation
2
Advertising effects
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-creation
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Fundraising
1
Information technology
1
Informationstechnik
1
Interactional creation
1
Interactive platforms
1
Internet marketing
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Markenimage
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Nonprofit marketing
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Nonprofit-Marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Hudders, Liselot
Ramaswamy, Venkatram
Ozcan, Kerimcan
2
Ahmed, Rizwan Raheem
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Albrecht, Carmen-Maria
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Journal of business research : JBR
1
Journal of marketing
1
Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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