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~person:"Hudders, Liselot"
~person:"Varan, Duane"
~subject:"Computerspiel"
~type_genre:"Aufsatz in Zeitschrift"
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Hudders, Liselot
Varan, Duane
Sreejesh, S.
8
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7
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5
Hernandez, Monica D.
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Terlutter, Ralf
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
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ECONIS (ZBW)
3
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
How
advertising
literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Advertising
literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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