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~person:"Hudetz, Kai"
~person:"Sigué, Simon Pierre"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Advertising
Vertriebsweg
Distribution channel
20
Deutschland
10
Germany
10
Consumer behaviour
6
Einzelhandel
6
Konsumentenverhalten
6
Online retailing
6
Online-Handel
6
Retail trade
6
Game theory
5
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5
Pricing strategy
5
Spieltheorie
5
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4
Pricing
4
Retail marketing
4
Werbung
4
Theorie
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Theory
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Cooperative advertising
2
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game theory
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Advertising planning
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Advertising scheduling
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Betriebliche Wertschöpfung
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German
10
English
10
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Hudetz, Kai
Sigué, Simon Pierre
Yan, Ruiliang
25
Schramm-Klein, Hanna
19
Schögel, Marcus
19
Anderson, Erin
18
Neslin, Scott A.
18
Zaccour, Georges
18
Chen, Ying-Ju
15
Coughlan, Anne T.
15
Heinemann, Gerrit
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Stern, Louis W.
12
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Niu, Baozhuang
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Jiang, Baojun
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Schröder, Hendrik
10
Taboubi, Sihem
10
Albers, Sönke
9
Arce-Urriza, Marta
9
Brown, James R.
9
Dekimpe, Marnik G.
9
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Ausgewählte Studien des ECC-Handel
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
3
Journal of African business
2
Journal of retailing and consumer services
2
E-Commerce im Handel : Status quo und Perspektiven
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International game theory review
1
International journal of production research
1
International series in operations research & management science
1
Journal of business research : JBR
1
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
20
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
4
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
5
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
6
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
7
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
8
Conflict in supplier-retailer relationships in the brewery industry in Cameroon
Biboum, Altante Désirée
;
Sigué, Simon Pierre
- In:
Journal of African business
15
(
2014
)
1/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10010483089
Saved in:
9
Wertschöpfung durch Multi-Channel-Handel
Hudetz, Kai
;
Stüber, Eva
- In:
Wertschöpfung im Handel
,
(pp. 204-221)
.
2014
Persistent link: https://www.econbiz.de/10010257712
Saved in:
10
Influence strategies and channel member satisfaction in Cameroon
Sigué, Simon Pierre
;
Bonsu, Samuel K.
- In:
Journal of African business
13
(
2012
)
1/3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10009710155
Saved in:
1
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