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~person:"Hughes, Tim"
~subject:"B-to-B-Marketing"
~subject:"Marketing theory"
~subject:"Services marketing"
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B-to-B-Marketing
Marketing theory
Services marketing
Service-Dominant Logic
7
Service-dominant logic
7
Customer integration
6
Kundenintegration
6
Betriebliche Wertschöpfung
5
Value creation
5
Marketingtheorie
3
Resource-based view
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Ressourcenorientierter Ansatz
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service-dominant logic
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Customer value
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Self-service
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resource integration
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Co-creation of value
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Dienstleistungsqualität
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Digitalisierung
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Hughes, Tim
Vargo, Stephen L.
28
Lusch, Robert F.
21
Akaka, Melissa Archpru
9
Edvardsson, Bo
6
Frow, Pennie
4
Grönroos, Christian
4
Gummerus, Johanna
4
Payne, Adrian
4
Baglieri, Enzo
3
Ballantyne, David
3
Brodie, Roderick J.
3
Busser, James A.
3
Dahl, Andrew J.
3
Furrer, Olivier
3
Hilton, Toni
3
Hunt, Shelby D.
3
Koskela-Huotari, Kaisa
3
Löbler, Helge
3
Peltier, James
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Tsiotsou, Rodoula H.
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Arnould, Eric J.
2
Barile, Sergio
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Corsaro, Daniela
2
Dai, Hua
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Journal of business-to-business marketing
1
Journal of marketing management : MM
1
Marketing theory
1
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ECONIS (ZBW)
3
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
2
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
3
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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