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~person:"Huh, Jisu"
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity endorsement
Sponsoring
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Advertising effects
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Werbewirkung
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sponsorship disclosure
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trust
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Huh, Jisu
Roy, Subhadip
14
Huber, Frank
8
Breuer, Christoph
7
Arora, Nilesh
6
Carrillat, François A.
6
Erfgen, Carsten
6
Marwitz, Christian
6
Nufer, Gerd
6
Reijmersdal, Eva A. van
6
Usman, Osly
6
Woisetschläger, David
6
Boerman, Sophie C.
5
Jain, Varsha
5
Mazodier, Marc
5
Pradhan, Debasis
5
Astous, Alain d'
4
Chan, Kara
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Fossen, Beth L.
4
Ilicic, Jasmina
4
Meyer, Frederik
4
Rozendaal, Esther
4
Rumpf, Christopher
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Bailey, Ainsworth Anthony
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Dalakas, Vassilis
3
Davies, Fiona
3
Deitz, George D.
3
Dens, Nathalie
3
Duan, Wenjing
3
Dudzik, Thade
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International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
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ECONIS (ZBW)
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
4
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
5
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
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