//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huh, Jisu"
~subject:"Journal"
~subject:"Sponsorship"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Journal
Sponsorship
Advertising
18
Werbung
18
Advertising effects
12
Werbewirkung
12
USA
8
United States
8
Internet marketing
7
Online-Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Pharmaceuticals
5
Viral marketing
5
Virales Marketing
5
Comparison
4
Confidence
4
Vergleich
4
Vertrauen
4
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Social Web
3
Social web
3
Sponsoring
3
Website
3
Bibliometrics
2
Bibliometrie
2
Cognition
2
Computational advertising
2
Corporate disclosure
2
Fachzeitschrift
2
Kognition
2
Public relations
2
South Korea
2
Südkorea
2
Unternehmenspublizität
2
Weiße
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
5
Author
All
Huh, Jisu
Cornwell, T. Bettina
6
Rodgers, Shelly
5
Boerman, Sophie C.
4
Breuer, Christoph
4
Carrillat, François A.
4
Mazodier, Marc
4
Taylor, Charles Raymond
4
Astous, Alain d'
3
Bruhn, Manfred
3
Cobbs, Joe
3
Evans, Nathaniel J.
3
Grohs, Reinhard
3
Lacey, Russell
3
Leng, Ho Keat
3
Olson, Erik L.
3
Quester, Pascale
3
Reijmersdal, Eva A. van
3
Rumpf, Christopher
3
Thjømøe, Hans Mathias
3
Alexandris, Kostas
2
Campbell, Colin L.
2
Cianfrone, Beth A.
2
Dees, Windy
2
Deitz, George D.
2
Feng, Yang
2
Flöter, Thomas
2
Herrmann, Jean-Luc
2
Hoy, Mariea Grubbs
2
Hudders, Liselot
2
Jensen, Jonathan A.
2
Kacha, Mathieu
2
Kapoor, Payal S.
2
Ko, Yong Jae
2
Kumar, Satish
2
Kwak, Dae Hee
2
Lim, Weng Marc
2
McDaniel, Stephen R.
2
Naraine, Michael L.
2
Neijens, Peter C.
2
more ...
less ...
Published in...
All
Journal of advertising
2
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
4
Journal of
advertising
research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
5
Future of the Journal of
Advertising
in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->