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~person:"Huh, Jisu"
~subject:"Journal"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbewirkung
Advertising
18
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18
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12
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8
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8
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7
Online-Marketing
7
Consumer behaviour
6
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Aufsatz in Zeitschrift
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Huh, Jisu
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
24
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Stafford, Marla Royne
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Torres, Ivonne M.
16
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Ford, John B.
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
Cheong, Yunjae
11
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Journal of advertising
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
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ECONIS (ZBW)
14
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
You reap where you sow : a trust-based approach to initial seeding for viral
advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
3
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
4
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
5
Perceived relevance and privacy concern regarding online behavioral
advertising
(OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
6
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
7
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
8
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
9
Journal of
advertising
research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
10
Future of the Journal of
Advertising
in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
1
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