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~person:"Hume, Margee"
~person:"Rutenbeck, Henrik"
~person:"Welch, Lawrence S."
~type_genre:"Case study"
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Search: subject_exact:"Foreign market entry strategy"
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International market entry
7
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Hume, Margee
Rutenbeck, Henrik
Welch, Lawrence S.
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22
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5
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4
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4
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Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
International business strategy : theory and practice
1
International business, sustainability and corporate social responsibility
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
7
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Towards more realistic conceptualisations of foreign operation modes
Benito, Gabriel R. G.
;
Petersen, Bent
;
Welch, Lawrence S.
- In:
International business strategy : theory and practice
,
(pp. 232-251)
.
2015
Persistent link: https://www.econbiz.de/10010493549
Saved in:
2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
3
Creating the global greenscape : developing a global market-entry framework for the green and renewable technologies
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
International business, sustainability and corporate …
,
(pp. 151-185)
.
2013
Persistent link: https://www.econbiz.de/10009735845
Saved in:
4
Kontrollierte Offensive : mit international profilierter Marke zu nachhaltig profitablem Wachstum
Bald, Thorsten
;
Rutenbeck, Henrik
;
Bauer, Yvonne
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 499-527)
.
2011
Persistent link: https://www.econbiz.de/10009162174
Saved in:
5
Mode combinations and international operations : theoretical issues and an empirical investigation
Benito, Gabriel R. G.
;
Petersen, Bent
;
Welch, Lawrence S.
- In:
Management international review : mir ; journal of …
51
(
2011
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10009385279
Saved in:
6
Towards more realistic conceptualisations of foreign operation modes
Benito, Gabriel R. G.
;
Petersen, Bent
;
Welch, Lawrence S.
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
9
,
pp. 1455-1470
Persistent link: https://www.econbiz.de/10003918875
Saved in:
7
Kontrollierte Offensive : mit international profilierter Marke zu nachhaltig profitablem Wachstum
Bald, Thorsten
;
Rutenbeck, Henrik
;
Münch, Yvonne
- In:
Internationalisierung deutscher Unternehmen : …
,
(pp. 441-469)
.
2009
Persistent link: https://www.econbiz.de/10003874584
Saved in:
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