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~person:"Hurth, Joachim"
~person:"Landschulze, Sebastian"
~source:"econis"
~subject:"Efficient Consumer Response"
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Efficient Consumer Response
Consumer goods marketing
7
Konsumgütermarketing
7
Deutschland
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Germany
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Elderly people
4
Marketing
4
Ältere Menschen
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Consumer behaviour
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Innovation diffusion
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Innovationsdiffusion
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Konsumentenverhalten
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Alter
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Consumer goods industry
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Consumer products distribution
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ECR <Management>
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Efficient consumer response
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Estimation
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Handel
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Handelsmarketing
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Konsumgüterhandel
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Konsumgüterindustrie
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Marketing management
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Marketingmanagement
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Produzent
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Retail marketing
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Schätzung
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Ambulanter Handel
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Guerilla-Store
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Itinerant trade
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New product development
1
Produktentwicklung
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Retail assortment
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Sortiment
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Verbraucherverhalten
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Viral marketing
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Virales Marketing
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Hurth, Joachim
Landschulze, Sebastian
Ahlert, Dieter
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Borchert, Stefan
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Bormann, Ingrid
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Bruin, Fred
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Friedrich, Stephan A.
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Hinterhuber, Hans H.
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Kees, Till
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Kracklauer, Alexander
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Kracklauer, Alexander H.
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Lietke, Britta
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Wierenga, Berend
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Hersteller- und Handelsmarketing.
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10011836537
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Hersteller- und Handelsmarketing
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10014006186
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